Case Study — Amazon Growth & E-Commerce
How we took a Sunnah & herbal products brand from buried Amazon listings to category domination — 400% sales growth in under 6 months.
Al Masnoon offers one of India’s most comprehensive ranges of authentic Sunnah and herbal products — talbeena, pure honey, infused oils, dates, natural extracts, herbal supplements, and skincare. The products are exceptional. But they were invisible on Amazon.
Their Amazon listings had poor-quality titles and bullet points, no A+ content, a disorganised PPC structure burning budget with no strategy, and a brand store that failed to communicate the depth and authenticity of the brand. On the website side, the WooCommerce store was slow and not converting.
We started with a full account audit — identifying every underperforming listing, every wasted ad spend, every missed keyword. Then we rebuilt everything from the ground up.
Listings were completely rewritten with keyword-rich titles, structured bullet points, and optimised backend search terms from Helium 10. Every product got professional A+ content communicating the Sunnah heritage that sets Al Masnoon apart.
The PPC campaigns were rebuilt from scratch — tightly themed ad groups with exact and phrase match campaigns. In parallel, we optimised the WooCommerce website — improving page speed, redesigning product pages, and launching an SEO strategy targeting Sunnah and herbal wellness searches.
Sales revenue on Amazon India grew 400% over 6 months. Al Masnoon now holds the #1 position in their primary category and top-5 across 40+ high-intent search terms. Brand store sessions increased 320% and the conversion rate on product pages improved from 8% to 22%.
Website organic traffic increased 180% as SEO improvements took hold. The WooCommerce conversion rate improved by 38% following UX and speed optimisations. Average order value increased as better product pages encouraged multi-product purchases.
Complete analysis of all listings, PPC campaigns, account health, competitor positioning, and keyword gaps using Helium 10 and Brand Analytics.
Every product listing rewritten — keyword-rich titles, structured benefit-led bullet points, optimised backend search terms and main image recommendations.
Premium A+ content for all hero products communicating the Sunnah heritage. Full brand store designed and built from scratch.
Complete PPC rebuild — tightly themed campaigns, exact/phrase/auto match structure, negative keyword harvesting, and daily bid optimisation.
Page speed improvements, product page UX redesign, SEO-optimised category pages, and content strategy targeting Sunnah and herbal wellness searches.
Amazon Vine enrolment, follow-up messaging sequences, and a legitimate review generation process that built rating velocity quickly.
Whether you sell on Amazon, run an e-commerce store, or both — we know how to grow it.